How Juul Hooked Teens on Vaping and Ignited a Health Crisis The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, CIGARETTE SALES IN THE U.S. CONTINUE HISTORIC DECLINE INTO THE FIRST QUARTER OF 2019 Juul Labs Juul Suspends Selling Most E Cigarette Flavors in Stores The New York Times