FDA approves fruit flavored e cigarettes for the first time, citing benefits for adult smokers E Cigarettes, Vapes, and other Electronic Nicotine Delivery Systems (ENDS) FDA F.D.A. Delays Decision on Juul's E Cigarettes but Orders Others Off the Market The New York Times The FDA announced its first authorization of fruit flavored electronic cigarettes intended for adult smokers, a major policy shift that comes after months of appeals to President Donald Trump from the vaping industry.